YTL ups commitment in Earth Hour 2010
Earth Hour Malaysia, 17 March 2010
"Climate Change is a very real phenomenon and as sea levels rise and our climate grow more erratic, each and every individual on our planet will no doubt feel its impact," said Ruth Yeoh, YTL Corporation’s Director of Investments.
"In its message of hope and action, Earth Hour underlines the very simple fact that every individual should take responsibility for the impact they create on our precious environment. Earth Hour sets an excellent example of how simple it is for every individual to contribute towards saving our planet," added Ruth, stressing the importance of sustainable practices in our daily lives.
This is what I live for
Managment Magazine, 17 March 2010
Brought up to respect the environment and to appreciate its beauty, Ruth Yeah, is unwavering in her passion to reduce carbon footprints. My father has always taught me to do business the right way, always in the Christian way. The environment is God's creation. It is a huge responsibility. We have been brought into this earth to be His stewards to protect the wealth that He has given us. You might have seen our premiere of Ed Norton's Strange Days on Planet Earth on the National Geographic Channel. I know Ed Norton Sr through the environmental circles that we mix in. His son the Ed Norton, the Hollywood actor, is following in his footsteps. It really encourages me as it reminds me so much of my father and me.
We also premiered the Inconvenient Truth movie. In the second year we did the same thing with the Eleventh Hour movie. We also held business conferences and you workshops. I invited every school in Malaysia to participate and that was very successful. During Earth Hour we gave away our Green Ribbon Award to the school with the most innovative sustainability programme. There are a lot of lobbyists and skeptics who are paid to work against these initiatives but that doesn't stop me because I know that there is a lot of caring Malaysians out there. I invite them to be part of the projects that we do.
Ten minutes with...Ruth Yeoh
Cass Business School, 'The Hub Magazine', 16 March 2010
The world is full of Cass alumni doing interesting things. One of them is Ruth Yeoh (MSC Management, 2005), who is pioneering a sustainable approach to business.
Ruth leads the environmental division at YTL Corp and has included a CDM consultancy as a subsidiary in the company. Ruth has also co-edited a book on climate change entitled ‘Cut Carbon, Grow Profits: Business Strategies for Managing Climate Change and Sustainability'
Looking In: Kids For Earth
MAS Magazine, 16 March 2010
Gabriel and Raphaelle Tseng are a brother and sister eco-warrior team who can now add corporate sponsorship meetings, publishing and running workshops for their peers to their expat child resume. And it’s all for a great cause – to ban plastic bags in Malaysia.
"The YTL Group sponsored us to produce environment-friendly grocery bags. We held a competition at our school, where a judging panel selected the top five designs from 70 entries. We sold more than half of the bags at a Christmas bazaar and donated the profits to Malaysian Nature Society," Said Gabriel.
Going Green, For Real
Bernama, 1 March 2010
The corporate world embarks on what they call "green initiatives" but one sometime wonders if this effort is more than just a tax-exemption exercise.
Enter Ruth Yeoh, the eldest daughter of the managing director of YTL Group Tan Sri Francis Yeoh.
For those unaware, the group is one of Malaysia's biggest infrastructure conglomerates with businesses across the globe. Ruth is the Director of Investments and the one who leads the environmental division at YTL. "For the Climate Change Week, we have free screenings of eco-documentaries and movies, we hold talks, seminars, meetings and conferences. We also have youth workshops so the younger generation can participate and have their voices heard," she said.
Her active participation in environmental conservation efforts demonstrates her tenacity in walking the talk, as an individual and a corporate citizen.
One wonders what keeps her green drive going, but Ruth sums it up succinctly:
"I'm only doing my part to protect our earth and the environment. You can do the same. It's the least we can do for ourselves, and the future generations."
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