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Appreciating Time & The Environment at Starhill Gallery

Datuk Dr. Sheikh Muszaphar Shukor, Peter Speake-Marin, Max Busser, Ruth Yeoh, Bernard Cheong, Tan Sri (Dr.) Francis Yeoh, Dr Massimiliano Landi and Su Jia Xian

Kuala Lumpur, 9 December 2009,


Time and the environment are brought together at Asia’s largest luxury watch and jewellery showcase, A Journey Through Time III, which is being held from 3 to 13 December 2009 (10am to 10pm) at Starhill Gallery. 


A Journey Through Time III is putting the spotlight on Timepieces and Environmental Awareness with the theme of “Time & The Environment”. The theme pays homage to Nature by creating more awareness on the environmental problems facing the world today and rallies a call for action on environmental conservation.


A Journey Through Time III is presented by Tourism Malaysia and YTL's Starhill Gallery. YTL Corporation Berhad, is renowned for their Corporate Social Responsibility initiatives on the advocacy of Environmental Awareness and Conservation.


A “Time & The Environment” forum and gala dinner were organised in conjunction with A Journey Through Time III. The forum was an opportunity to delve into the watch making industry and the movement on conserving our environment. Horological experts and champions of the environment presented fresh ideas and inspirational viewpoints on how we can do our part in saving our environment.


The panel of speakers assembled for the forum was a stellar cross-section of notable personalities from an active environmentalist, a watchmaker and an astronaut to a doctor and an economist who share the same passion for time and the environment.


The panel included Tan Sri (Dr.) Francis Yeoh, Group Managing Director of YTL Corporation Berhad who has steered YTL to win numerous awards for being environmentally friendly.


Yeoh commented that “For the true appreciation of Time, is the true appreciation of nature and the environment. Without which, time is no luxury! But the environment is showing signs of buckling under the strain of sustaining Mankind because nothing but time is infinite. With A Journey Through Time in its 3rd year, we felt that we should use this world-class event to raise awareness on the environmental challenges facing our world, as well as the different roles we could all play in protecting and preserving our environment”.


Also speaking about a brief history of time was Maximilian Busser, founder of the acclaimed MB&F, the creative laboratory developing three-dimensional high-end timepieces in collaboration with horolgical artisans and Peter Speake-Marin, well known for building high complications watch for companies.


Dr Massimiliano Landi, Professor at the School of Economics in Singapore Management University and a renowned Florentine Game Probability Specialist who was also the “Voting Rule Advisor” for the first Asian Grand Prix d’Horlogerie de Geneva talked about neuro economics and what affects people's choices.


A truly enlightening perspective about Time & The Environment was shared by Datuk Dr. Sheikh Muszaphar Shukor, an orthopedic surgeon who made history as the first Malaysian to go into space.


Ruth Yeoh, Director of Investments at YTL Corporation Berhad and champion of YTL Climate Change Week was also on hand to talk about what corporate companies like YTL have been doing preserve the environment.


The youngest person on the panel was Su Jia Xian who has made a name for himself as SJX in the online world and moderates the Daniel Roth forum at ThePurists.com. SJX shared about what it means to be green as a young person and about how technology and society are making it easier to be more environmental conscious.


The moderator for the forum was Dr Bernard Cheong, CEO of Lifeline Medical Group Singapore and a watch aficionado who is hailed as an influential watch collector. He was also the world’s first non-industry chairman of the Grand Prix d’Horlogerie de Geneva in Asia.


Cheong commented, “The forum is an opportunity to create a total mindset that changes people’s perspectives about wanting to make ecology a priority. It is about overcoming the odds on both personal and global scale. From resurrecting the mechanical watch industry to becoming an astronaut and creating dreams, desires and goals to make ecology a current trend of thought.”


The dedication to “Time and The Environment” at A Journey Through Time III included a gala dinner, where the guests and participants of the forum, as well as guests to the event was entertained with a rousing performance by Maria Cordero and Malaysian violinist Dennis Lau.


During the evening, the Omega Speedmaster Professional otherwise known as the "Moonwatch” was put up for auction. The historical timepiece was worn by Datuk Dr. Sheikh Muszaphar during his space adventure in 2007. The highest bid went to Dr Bernard Cheong who put down RM40, 000, a small price to pay for a piece of history.


"I think that this is a very important piece of Malaysian history. However, I will not be adding this to my collection but the piece will be displayed in the Omega boutique to be shared with everyone," said the generous Cheong, who already has a collection of over 160 timepieces.


Proceeds from the auction will go towards Datuk Dr. Sheikh Muszaphar & Friends Clinic which is located on the Pamper Zone at Starhill Gallery, to treat orphans from various charitable homes in Malaysia.

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