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The Iconic Lot 10 gets a facelift

   
YEOH: Just like the Starhill Gallery, the Lot 10 brand will be exported.

Kuala Lumpur, June 27, 2008

 

 

The iconic 'green building' at the crossroad of Jalan Sultan Ismail and Jalan Bukit Bintang is set to infuse the Golden Triangle with renewed energy and a whole new face.

 

Lot 10, a distinctive landmark along Kuala Lumpur's famed "Bintang Walk" is set to be re-branded and re-positioned as an icon of urban lifestyle, shopping and entertainment by YTL Corporation.

 

The 18-year-old Lot 10 will become the landmark of a new era with significant exterior and interior enhancements. One being a Double Volume Frontage which ensures a wider, more impactful and panoramic façade of bright and eye catching window displays for leading fashion and lifestyle brands.

 

Another exciting addition in Lot 10 is Kuala Lumpur’s new and exciting Roof Top hangout offering a kaleidoscope view of the city that almost never sleeps.

 

World famous architect and designer, Yuhkichi Kawai of Super Potatoes in Japan who also designed the award-winning Feast Village at Starhill Gallery, has been commissioned to transform 700,000 sq feet of the mall’s roof top into an urban chic hang out destination featuring concept restaurants and trendy bars, designer clubs and a spanking new California Fitness gym for the young and hip crowd.

 

In conjunction with the re-branding of Lot 10, the Jackie Chan’s Café, which opened its second outlet in Lot 10, was officiated by Tan Sri (Dr) Francis Yeoh and son, Jacob Yeoh yesterday.

 

The trendy café is just the first of many more exciting additions, which include a DJ console to pump up the energy with renowned resident DJ, Alistair Barcham, and other local and international DJ’s.


   
   Jacob Yeoh and Stephanie Chai at Lot 10 Roof Top Party

Shoppers will be spoilt for choice with new additions of local and international brands and the first ever Isetan store in Kuala Lumpur at Lot 10 will upgrade its store to bring shoppers a new view of Malaysian lifestyle. Other brands charging into Lot 10 include trend-setting labels from Japan, UK and the US.

 

To commemorate this milestone, Lot 10 will host a 10-day celebration which started with KL’s most happening roof top party yet. The Lot 10 Roof Top Party saw a crowd of over 800 people celebrating music and fashion while embracing the idea that KL’s night scene will no longer be the same again.

 

Among the designers, models, and celebrities who were partying the night away were designer Koon Hooi and Felix Chin, model and TV personalities Stephanie Chai, Hans Isaac, Harith Iskandar and Yasmin Yusof.

 

A road show featuring a variety of entertainment, fashion and dance shows, fitness presentations, lavishly staged beauty, hair and make-up demonstrations will be happening at Lot 10 Shopping Centre from the 28th June to 6th July, but the celebration doesn’t end here as there are more exciting things coming your way.


   
(L-R) Jacob Yeoh, Alistair Barcham, Tan Sri (Dr.) Francis Yeoh, Amarjit Chhina, Eric Eoon

BTimes, June 28, 2008

Lot 10 rental to go up 20pc after upgrade

By Hamisah Hamid

YTL Corp Bhd plans to increase rental at its Lot 10 shopping mall by 20 per cent after completion of the RM20 million upgrading work by end of this year.

Managing director Tan Sri Francis Yeoh said upgrading work on the 18-year-old mall has started and it will be done in stages until December.

"Despite the rental increase, the rate is still low compared with Hong Kong and Singapore.

"We are also changing the tenants at Lot 10 and by December, you would see a lot of new lifestyle brands from all over the world at Lot 10," he told a news conference after the launch of Lot 10's rebranding exercise and the opening of the second outlet of Jackie Chan's Cafe in Kuala Lumpur yesterday.

Yeoh said that just like the Starhill Gallery, the Lot 10 brand would be exported.

The Starhill brand is expected to make its debut in Dubai (United Arab Emirates) next year and YTL has just signed an agreement to open a Starhill in Almaty (Kazakhstan).

"In Dubai, the client invests (in the shopping mall) and we are managers. Like Ritz Carlton and Marriot, people hire us to manage, they pay us US$1.4 million (RM4.56 million) upfront and four per cent revenue sharing," he said.

On when the Lot 10 brand will go abroad, he said a decision would be made after the upgrading of Lot 10 is completed.

Conglomerate YTL Corp owns upmarket retail malls of Starhill and Lot 10 in the prime shopping and business district of Bukit Bintang.

Yeoh said each year, about RM1 billion sales transactions are made at Bintang Walk, of which RM100 million comes from YTL Corp's hotel and outlets along the shopping strip.

On the overall shopping environment, Yeoh said in the short term, the higher fuel cost would have an impact on retail sales as people will go out less. However, the outlook would be better in the long run when the retail outlets are frequented by foreigners who own apartments near the city centre.

"These higher level consumers would contribute to retail sustainability," he said.

Yeoh said the rebranding exercise at Lot 10, which features significant exterior and interior enhancements, will include a rooftop hangout centre for the young and hip crowd.

He said world-famous architect and designer Yuhkichi Kawai of Super Potatoes in Japan, has been commissioned to transform the 70,000 sq ft of the mall's rooftop into an urban chic hangout destination, featuring concept restaurants and trendy bars, designer clubs and a California Fitness gym.


   
   Tan Sri (Dr.) Francis Yeoh

Speech by Tan Sri (Dr) Francis Yeoh

 

Respectable members of The Media,

Tenants of Lot 10,

Distinguished Guests,

Ladies and Gentlemen.

 

Thank you for taking time out of your busy schedule to be here today for this momentous occasion.

 

As some of you might remember, 20 years ago, Kuala Lumpur was just becoming a semblance of the dynamic city that it is today. There weren’t any LRT or monorail system, the Twin Towers only existed in the blue prints, and there weren’t a lot of shopping malls around to cater to the voracious needs of the consumers.

 

We at YTL recognised that the city needed rejuvenation and reinvestments, and we rose to the challenge.

 

Ralph Waldo Emerson, a19th century American poet and novelist, once wrote

“Do not go where the path may lead,

go instead where there is no path and leave a trail.”

 

Therefore, we acquired two prime shopping centres in the city, Starhill Gallery and Lot 10, and built a lovely pedestrian walk, called Bintang Walk, to link these shopping centres together with the five-star hotels. Alfresco cafes and restaurants now line this famed walk and millions of city folks and tourists visit it every year.

 

Being a part of this dynamic entertainment hub and “Always Setting Trends” for 18 year has helped Lot 10 become of the most visited malls in the country. But 18 years is a long time without change and we think that the time has come for a little facelift. It is a well-known fact in the business arena that businesses need to evolve in order to keep ahead and that is what Lot 10 is doing.

Lot 10 is currently undergoing a rebranding and repositioning exercise that will push the shopping mall into the next generation. There will be considerable enhancements and upgrades on the interior and façade of the mall that will transform Lot 10 into an urban playground.

 

Targeted at the young and successful, the new RM20 million refurbishment will see a host of exciting new concept stores and brands that has never before been seen in Malaysia. Not only will there be a great mix of chic couture, the will also be concept restaurants and designer clubs which will be situated at the rooftop. Yes, we will be transforming the 70,000 sq ft Rooftop area into the place to be and the place to be seen at, for the trendsetters of tomorrow to unwind and let their hair down.

 

The rebranding of Lot 10 will be completed in phases by the end of 2008 and as we draw nearer to the day, we are hosting a roadshow starting tomorrow until July 6th. There will be a variety of entertainment, fashion shows, hair and make up shoes and fitness demonstration to celebrate this first in Lot 10’s 18 years history.

 

To give you a glimpse of how attractive the new and improved Lot 10 can be, we are also celebrating this milestone with a Rooftop party tonight at The Roof Top and everyone’s invited.  So, do come and let us show you how grand a time you can have at Lot 10.

 

I would like to once again thank everyone here today and I look forward to welcoming you to the new Lot 10 this December 2008.

 

Thank you and God bless all of you.

 

 

Speech delivered by Tan Sri (Dr) Francis Yeoh

Managing Director, YTL Corporation Berhad

at the Press Conference @ Lot 10 Rebranding

on June 27th, 2008

at Lot 10, Kuala Lumpur.


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