Speech by Tan Sri (Dr) Francis Yeoh
Respectable members of The Media,
Tenants of Lot 10,
Ladies and Gentlemen.
Thank you for taking time out of your busy schedule to be here today for this momentous occasion.
As some of you might remember, 20 years ago, Kuala Lumpur was just becoming a semblance of the dynamic city that it is today. There weren’t any LRT or monorail system, the Twin Towers only existed in the blue prints, and there weren’t a lot of shopping malls around to cater to the voracious needs of the consumers.
We at YTL recognised that the city needed rejuvenation and reinvestments, and we rose to the challenge.
Ralph Waldo Emerson, a19th century American poet and novelist, once wrote
“Do not go where the path may lead,
go instead where there is no path and leave a trail.”
Therefore, we acquired two prime shopping centres in the city, Starhill Gallery and Lot 10, and built a lovely pedestrian walk, called Bintang Walk, to link these shopping centres together with the five-star hotels. Alfresco cafes and restaurants now line this famed walk and millions of city folks and tourists visit it every year.
Being a part of this dynamic entertainment hub and “Always Setting Trends” for 18 year has helped Lot 10 become of the most visited malls in the country. But 18 years is a long time without change and we think that the time has come for a little facelift. It is a well-known fact in the business arena that businesses need to evolve in order to keep ahead and that is what Lot 10 is doing.
Lot 10 is currently undergoing a rebranding and repositioning exercise that will push the shopping mall into the next generation. There will be considerable enhancements and upgrades on the interior and façade of the mall that will transform Lot 10 into an urban playground.
Targeted at the young and successful, the new RM20 million refurbishment will see a host of exciting new concept stores and brands that has never before been seen in Malaysia. Not only will there be a great mix of chic couture, the will also be concept restaurants and designer clubs which will be situated at the rooftop. Yes, we will be transforming the 70,000 sq ft Rooftop area into the place to be and the place to be seen at, for the trendsetters of tomorrow to unwind and let their hair down.
The rebranding of Lot 10 will be completed in phases by the end of 2008 and as we draw nearer to the day, we are hosting a roadshow starting tomorrow until July 6th. There will be a variety of entertainment, fashion shows, hair and make up shoes and fitness demonstration to celebrate this first in Lot 10’s 18 years history.
To give you a glimpse of how attractive the new and improved Lot 10 can be, we are also celebrating this milestone with a Rooftop party tonight at The Roof Top and everyone’s invited. So, do come and let us show you how grand a time you can have at Lot 10.
I would like to once again thank everyone here today and I look forward to welcoming you to the new Lot 10 this December 2008.
Thank you and God bless all of you.
Speech delivered by Tan Sri (Dr) Francis Yeoh
Managing Director, YTL Corporation Berhad
at the Press Conference @ Lot 10 Rebranding
on June 27th, 2008
at Lot 10, Kuala Lumpur.