Follow us on Twitter Find us on Facebook

YTL CORPORATION

YTL SUSTAINABILITY

UTILITIES
YTL POWER INT.

MANUFACTURING
YTL CEMENT

PROPERTY DEVELOPMENT
YTL LAND & DEV.

REIT
YTL HOSPITALITY REIT
STARHILL GLOBAL REIT

TECHNOLOGY
YTL E-SOLUTIONS

COMMUNICATIONS
YTL COMMS.

EDUCATION
YTL FOUNDATION
FROGASIA
FROG EDUCATION LIMITED

TRANSPORTATION
EXPRESS RAIL LINK

CARBON CONSULTING
YTL-SV CARBON

ENTERTAINMENT
KL PAC

RESTAURANTS
LOT 10 HUTONG
LOT 10 HUTONG GUANGZHOU
FEAST VILLAGE
SHOOK! SHANGHAI

SHOPPING
L0T 10 SHOPPING CENTRE
STARHILL GALLERY
WISMA ATRIA
NGEE ANN CITY
RENHE SPRING ZONGBEI
DAVID JONES

HOTELS & RESORTS
YTL HOTELS

ADVOCACY PROJECTS
YTL CCW
EARTH HOUR

REWARDS
YTL PLATINUM PLUS


It pays to be different

   

Property Times, April 8, 2011

By S.C Cheah

Who says the high-end condominium market is saturated and lacks buyers? It all depends on who is doing the offering and for what.

If, for example, you are YTL Land & Development Bhd (YTL Land) or Sunway City Bhd (SunCity), you can be assured the response to a new launch will be well received. Such was the case with the formerís The Capers in Sentul East, Kuala Lumpur and the latterís La Costa in South Quay in Petaling Jaya, a fortnight ago.

You should have seen the crowd quieting up to buy The Capers when it was previewed at YTL Landís sales office in Starhill Gallery along KLís Jalan Bukit Bintang. Despite being priced between RM688, 519 and RM3.28 million, or an average of RM575psf-a new price benchmark for Sentul Ė they snapped up all the 338 units in the tower block in just two days.

The huge turnout was expected as more than 7,000 people had registered their interest, but nevertheless, YTL Land executive director Datuk Yeoh Seok Kian said he was still pleasantly surprised.

ďMany of them were attracted by the iconic architecture,Ē he told me.

ďThe design of The Capers is something that KL has not been before...we want to raise (the cityís architectural) benchmarks and contribute to her goal of becoming a world-class city through our vision of transforming Sentul."

Indeed, The Caperís wavy iconic design is the talk of the town and blows the competition away. Being totally different in a very competitive condominium market is vital in having an edge over rivals.
If you buy to stay, the futuristic design is definitely a bragging point and, if you buy to flip, chances of people buying your unit and not another run-of-the-mill condo is also better, simply because the facade is so unusual. Being different pays.

Besides a pair of 36-storey towers that have a pool facing, The Caper will also have a five-storey lowrise blocks on the podium floor of the towers. This will accommodate 128 units, made up of four-plus-one bed-room duplex units (with 1,925sq ft) on the ground floor and three levels of two-plus-one bedroom suites. (999 sq ft). The lowrise offerings are expected to mirror the success of the tower units.

YTL Land has capped the number of units per floor in the tower at only six, which is similar to what has been designed for The Maple at Sentul West, a 318-unit condominium in Sentul West.
The Maple, the countryís first gated residential development, with an exclusive 35-acre park, is currently being resold at an average price of RM500psf Ė double its 2003 launch price.

The Capers is the third residential development to be launched in the Sentul East, the earlier two being The Tamarind and The Saffron.

According to Yeoh, the area has established a strong record of capital appreciation, with the Saffron, which was launched in 2006 for RM220psf now changing hands for between RM450psf and RM500psf.

Those who missed out on The Capers can try buying a unit out in The Fennel, the next condo phase that may be launched next year.





Back
  28 February 2015
12:06:24 AM
YTL's Ruth Yeoh among Asia's powerful businesswomen  
 
  26 February 2015
11:02:42 AM
YTL Landís Shorefront in Penang sees encouraging sales  
 
  16 February 2015
3:18:45 PM
On track for a luxurious ride  
 
  12 February 2015
6:01:59 PM
YTL Corp Registers Half-Year Revenue of RM8.7 Billion (US$2.4 Billion); Profit for the Period Stands at RM932 Million (US$261 Million)  
 
  11 February 2015
10:19:45 AM
YTLís Wessex Water, a top tester  
 
  10 February 2015
10:39:06 AM
YTLís Shorefront condo project in Penang offers great location and exclusivity  
 
  9 February 2015
10:04:02 AM
First release of Shorefront in Penang a sell-out success  
 
  4 February 2015
4:45:24 PM
No Business Like Snow Business  
 
  31 January 2015
2:41:25 PM
Ruth Yeoh recognised as Malaysiaís Top 30 Green Catalysts 2014 at GreenTech Awards  
 
  30 January 2015
1:45:50 PM
Frog Education named ICT Company of the Year at BETT 2015  
 
 
 

Contact Us | Newsletter | Career | Privacy Policy
Twitter | Facebook
 
Terms, Conditions and Disclaimers
Copyright © 2001 - 2012 All rights reserved.
Powered by YTL e-Solutions Bhd.