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A Masterpiece To Call Home at Orchard Boulevard

   


Habitat +, The Straits Times, July 2019

3 Orchard By-The-Park, a boutique freehold luxury condominium on prestigious Orchard Boulevard, has seen good momentum and interest in sales since its launch in December 2018. In end-April, it rang up four additional new sales of two- and four-bedroom apartments at an average price of $3,600 psf by Singapore and foreign buyers from Asia. In June, a 6,555 sq feet penthouse was sold at $31.5million or $4,805 psf.

For its developer YTL Land, part of the diversified conglomerate YTL Corporation, this represents a recent resurgence in confidence and interest in the market for freehold properties on Orchard Boulevard. It is also testament to the company's distinguished track record of crafting luxury residential masterpieces for the most discerning in the world.

Tan Sri (Dr) Francis Yeoh, executive chairman, YTL Corporation, says: "For all residential projects YTL Land develops around the world, we stand by our motto "Designed by Masters, Built as Masterpieces". We select the best master or maestro of design and architecture in the world to partner with us to craft and build the most outstanding homes which we can truly call masterpieces."

For 3 Orchard By-The-Park, its first luxury condominium project in Singapore, it selected world-renowned Italian architect Antonio Citterio to create a masterpiece sure to be an heirloom for generations to come.

Explains Tan Sri (Dr) Yeoh: "For our first-ever luxury apartment project in Singapore, we want a true master of design who can holistically create the architecture and interior design of the entire development as one masterpiece. Residents can experience his timeless signature aesthetics throughout every aspect of the living environment.

"For a long time, we have admired Citterio's masterworks of timeless elegant design. His renowned architecture and interior design of Bvlgari Hotels and Resorts in Milan, London, Bali, Beijing and Shanghai is truly masterful. He is also well-known as a multi-award winning furniture designer for luxury brands including Hermes, B&B Italia, Flexform, Maxalto, FLOS and Arclinea; he demonstrates a deep appreciation of luxury living at its best."

3 Orchard By-The-Park is a precious collectible in its own right as Citterio's first project in Southeast Asia. Citterio says: "At 3 Orchard By-The-Park, I created a design experience harmonising all elements."


   


LIKE NO OTHER

Nestled along tree-lined Orchard Boulevard in District 10, yet shielded from the city's hustle and bustle, the freehold property is an exquisite collection of 77 exclusive residences with no purchase restrictions on foreigners.
Citterio's signature touch of elegance and simplicity runs through the entire development, holistically shaping its striking exterior and fine interior fixtures and fittings. No detail is forgotten.

Filled with lush landscape gardens with extensive species of flora and fauna, 3 Orchard By-The-Park is an urban oasis to call home.

Nature follows you to your home, be it north-south facing Wood, Wilderness or Water tower units. The homes which range from two-, three- and four-bedroom apartments to two five-bedroom penthouses are accessible through private lift lobbies and designed to be "villas in the sky". Each apartment leads into a private garden terrace, and select loft units feature double-volume living spaces and garden or private pools.

PRIME OPPORTUNITY

Sales in the super luxury segment of the market have not only been healthy, but from early to mid April, prices had crept up 5.8 per cent over the month of March, according to Mr George Tan, managing director of Savills Residential.
With prices generally on an upturn, 3 Orchard By-The-Park represents a unique opportunity to buy a rare, completed freehold property located in a prestigious district in Singapore.

Prices in the super luxury segment will be supported going forward. Mr Tan says, "The majority of sites coming up for launch in the second half of 2019 are derived from collective sales sites acquired at sequentially higher prices between 2016 to H1/2018."

Eugene Lim, key executive officer at ERA Realty Network, says: "Ultra high net worth investors are still keen to snap up luxury properties in Singapore despite the cooling measures in place. They still see Singapore as a robust investment destination, valuing its stable political landscape, transparent laws and the ease of purchasing properties here.

"The peak of property prices has yet to be seen from the onset of the cooling measures. This may present an opportunity for buyers to invest in luxury apartments in prime locations now, especially since land supply is scarce in such areas."

When two great minds meet and think alike, legends are created. The quality of the resulting masterpiece, combined with favourable market dynamics, makes 3 Orchard By-The-Park the best buy on Orchard Boulevard.

To own a Citterio masterpiece, please call 6578 9020 / 9011 3317.


BEYOND THE COMFORTS OF HOME

THESE ARE THE HALLMARKS OF 3 ORCHARD BY-THE-PARK

Excellent location opposite the upcoming Orchard Boulevard MRT Station
Proximity to UNESCO World Heritage Site Singapore Botanical Gardens
Swimming pool
Alfresco dining options
24/7 security
Bespoke concierge services
F&B offerings from gourmet market Jones, The Grocer
Green Mark GoldPlus Award-winning architecture with sustainability features

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