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Five themed floors at new-look Starhill soon

   
Starhill Shopping Centre is currently under renovations but it is still open to the public.

The Star Online, October 09, 2004

By CHOW HOW BAN

STARHILL Shopping Centre in Bukit Bintang will sport a new identity when it is relaunched early next year.?

The shopping centre, which was opened to the public in September 1995, promises a cutting-edge environment that celebrates the latest and best in fashion, art, food, beauty and living.?

The new Starhill will offer five themed floors, namely Feast, Indulge, Explore, Pamper and Muse, encapsulating different experiences for each floor. Feast is where you can find world-class cuisine and a display of culinary skills; Indulge will house elegant and stylish fashion, watch and jewellery brands. ?

Explore offers trendy fashion, accessories and furnishing brands and Pamper is dedicated to a myriad of beauty and health brands.?

Finally, Muse promises everything related to arts, ranging from fine arts, theatre, ballet and music to opera.?


   
Yeoh (centre) and his guests touring the new skybridge that links Starhill to The Ritz-Carlton, Kuala Lumpur and The Ritz-Carlton Residences.

At present, the shopping centre has Louis Vuitton, Christian Dior, Gianni Versace, Fendi, Hugo Boss, B&O Showroom, Melium Designers' For Less, DKNY, Raoul, Jaeger-Le Coultre, Cortina Watch Espace Boutique, Art Colony and many more.

To make the shopping centre more shopper-friendly, YTL Land Sdn Bhd has hired iconic designer David Rockwell of New York, USA, to instil the elegance of nature into the building.

Pillars at the centre will become sculptural forms while the exterior elevation of the building will be visible with flagship stores.

Besides that, a walkway linking Starhill to The Ritz Carlton Kuala Lumpur and The Ritz-Carlton Residences has already been put in place. (The Ritz-Carlton Residences, a service apartment, is expected to be open in March next year)

At a preview of the new shopping centre, YTL Corp Bhd managing director Tan Sri Dr Francis Yeoh said the only way for the company to continue to ride on the success story of Starhill and Bintang Walk was to constantly re-innovate and re-engineer.

“We are giving Starhill a new personality. We are labelling it as a landmark of taste and style, where the tenants will double up as arbiters of style, making it a definite stopover for anyone on the Asian shopping trail,” he said.

He added that the repositioning of the shopping centre was not only about intelligent investment.

“It is an acknowledgement of our responsibility of building and making the whole of Bukit Bintang grow,” he said.




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