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YTL to turn Starhill into luxurious shopping haven

   
YEOH: We want to turn Starhill into a shopping haven for upmarket products with international brand names.

Business Times Malaysia, May 27 2005

YTL Corp Bhd wants to turn Starhill Gallery into a luxurious shopping destination with many global brand names under one roof.

Managing director Tan Sri Francis Yeoh Sock Ping said the company had invested millions to renovate the shopping centre since it bought the premise in 2003. It was previously known as CK Tang Departmental Store.

YTL owns the whole shopping centre adjoining its two hotels, JW Marriot Hotel and Ritz Carlton. It also owns another shopping centre, Lot 10.

“The two hotels are connected to Starhill Gallery through a link bridge.

“We want to turn Starhill into a shopping haven for upmarket products with international brand names such as Louis Vuitton, Dior, Givenchy, Chopard, Dunhill, Cole Haan, Cortina, Fendi and a lot more,” he said.

He said the unique shopping centre with 250,000 sq ft of net retail space will allow shoppers to have a wide choice of luxury fashionable brands in the market.

The company had also invested more than RM250 million to build the Bintang Walk.

“Starhill Gallery is the realisation of a dream to provide a global luxury shopping environment,” he said.

Yeoh said this after a press tour around the shopping complex in Bukit Bintang yesterday.

He said products at the shopping centre are sold at competitive prices to dismiss the perception that international brands like Louis Vuitton and Christian Dior are too expensive and carrying items that were more than a couple of seasons behind.

Yeoh said the negative perception has caused most Malaysians to shop in Singapore, Hong Kong or London for these plush items.

The company hired mall designer David Rockwell Group from New York which is famed for its organic architecture to design Starhill Gallery’s interior.

“We did not stop there, as we also got one of the most successful brand managers in the world, Interbrand, to reposition Starhill and turn it into an exciting store,” he said.





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